Paper Board Materials Guide for Custom Packaging

For any custom packaging project, choosing the right paper board material is the most critical first step. It determines the durability of your packaging, the vibrancy of your printing, and the perceived value of your brand.

In this guide, we break down the 9 most common paper board materials we offer, so you can choose the perfect foundation for your next packaging project.

1. Black Cardboard

For brands that want to make a bold, luxurious statement.

Sophisticated deep background that makes white ink, gold foil, and spot UV finishes look incredibly striking.

2. C1S / C2S Art Paper

Coated on one or both sides to provide a smooth, high-gloss or matte finish.

Delivers exceptional photographic quality for catalogs, brochures, and high-resolution packaging.

3. Corrugated Board

The backbone of the shipping industry.

Incredible strength and durability, perfect for heavy items, e-commerce boxes, and protective outer packaging.

4. Gold Foil Paper

The absolute pinnacle of luxury. Adds a rich, shiny, and prestigious finish that catches the light beautifully.

Predominantly used for high-end cosmetics and exclusive gift packaging.

5. Grey Back Board

Also known as Duplex Board. Features a smooth white front surface for printing and a grey back.

An excellent, economical choice for food packaging and everyday retail boxes.

6. Kraft Paper

The classic choice for eco-conscious brands.

Natural brown color and rugged texture convey an authentic, organic, and sustainable feel.

7. Silver Foil Paper

The modern counterpart to gold foil.

Provides a sleek, cool-toned shine that projects a sense of futuristic tech and premium quality.

8. Specialty Paper

Covers a vast range of unique textures, colors, and finishes (such as linen, embossed, or pearl).

Used to create a completely customized, artisanal feel for boutique brands and limited edition packaging.

9. White Cardboard

The universal standard for premium packaging. Smooth, matte or glossy surface with exceptional color reproduction.

Perfect for cosmetics, electronics, and high-end retail packaging that demands crisp, vibrant graphics.

Understanding Paperboard Thickness (GSM)

Choosing the right material also means choosing the right thickness. Paperboard thickness is measured in GSM (Grams per Square Meter) or points (pt). This determines the durability and overall premium feel of your packaging.

A Quick Guide to Paperboard Thickness

Low GSM (Below 250 GSM): Used for lightweight paper, leaflets, or thin folders. Not recommended for structural boxes.

Standard GSM (250 - 400 GSM): This is the "sweet spot" for folding cartons, cosmetic boxes, and food packaging. It offers good protection and print quality.

High GSM (Above 400 GSM): Used for heavy-duty rigid boxes, luxury gift boxes, and high-end retail packaging. It provides maximum durability and a heavyweight, premium feel.

Choose the Right Material for Your Project

At our factory, we stock a full range of these materials and more. Whether your project calls for the natural strength of kraft paper, the structural integrity of corrugated board, or the high-end sheen of gold foil, our experts can guide you to the perfect choice.

Ready to start your packaging project? Tell us your product requirements, and we will recommend the perfect paper material for your brand.